Why the Customer is your ultimate Boss ?

Why the Customer is your ultimate Boss ?

"There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else."

Fairy, funny but no tale about the fact that no company exists without customers. And if sometimes, boss turnover seems to be a sporting challenge for shareholders, customer can’t wait. And may have the last word. It’s finally if you understand it, when you will make great deals, those called “win-win”, with the genuine relation between someone who has needs you can afford. And if sometimes your real boss tries to make it his own way, remind him that he can’t exist without customers…Everybody in his company might be confronted with this and face, hold and build the true relevant relation. Because, customer is the boss in fact, and the matter of anybody in the company. And it seems urgent to see, integrate and share the concept inside companies, to deliver different ways. Why does it seem so strange and how handle it?